---
title: Comviva helps Malaysia’s CelcomDigi to enhance service management - Developing Telecoms
description: Customer experience and data monetisation solutions specialist Comviva has announced the launch of the next-generation Digital Distribution Management System for channel partners, working with CelcomDigi, Malaysia’s largest mobile network operator.
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Customer experience and data monetisation solutions specialist Comviva has announced the launch of the next-generation Digital Distribution Management System for channel partners, working with CelcomDigi, Malaysia’s largest mobile network operator.

Comviva explains that CelcomDigi, which has over 20 million users, has strengthened its digital distribution capabilities with the launch of a Unified Digital Distribution Management System powered by Comviva’s BlueMarble Retail platform.

Comviva’s BlueMarble is a modular commerce, order management, customer care and partner management digital platform. It is a 5G ready, cloud-native, microservices-based, open digital solution that delivers business agility by offering personalised customer experiences and journeys.

Designed for its channel partner ecosystem, the solution streamlines and automates sales and distribution operations across online, direct and indirect channels, enhancing efficiency and customer experience.

The platform, Comviva explains, consolidates multiple legacy systems into a single, resilient system that supports mission-critical business processes and cross-enterprise integrations. Integrated with over multiple enterprise systems and approximately 300 or more touchpoints, the transformation enables seamless operations at scale, onboarding tens of thousands of partners, outlets and users.

Comviva’s say the advanced Digital Distribution Management System is set to become a one-stop solution for inventory management, partner management, and customer service, significantly reducing inefficiencies and enhancing overall performance.

Comviva adds that it will further streamline CelcomDigi’s sales operations to ensure seamless transactions and improved customer experience.

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