---
title: Truecaller launches Smart SMS feature in Africa - Developing Telecoms
description: Truecaller, the Caller ID and telephone search engine, is rolling out a new feature called Smart SMS in Africa.
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date: 2021-06-18T09:46:14Z
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Truecaller, the Caller ID and telephone search engine, is rolling out a new feature called Smart SMS in Africa.

 Smart SMS is powered by machine learning models that adapt based on the feedback you give it. It supports users with important messages from banks, billers, travel companies, delivery companies, etc.

Truecaller uses the same algorithms to identify spam callers for text messages, too. The Smart Inbox identifies unknown SMS sender numbers and SMS sender IDs are resolved to business names with logos.

A press release from the company claimed that Smart SMS also helps users stay protected from spam and fraud. Only the essential information within an SMS is highlighted and all SMS messages are categorised and easily accessible, it said.

Zakaria Abdulkadir Hersi, Director of Business Development & Partnerships Africa at Truecaller said: “Roughly 80% of SMSes one receives daily are from businesses, disengaging users from important/useful messages. To combat that, SMS apps need to become smarter by filtering out spam and categorising useful information. At Truecaller, we constantly strive to offer the best user experience by adding unique features that fit in with our core mission: to make communication safer and more efficient for everyone. "

Zakaria claimed: "Truecaller has evolved into a powerful communication hub and for the people who wish to use the app to its fullest, we want to streamline the experience as much as possible for an efficient calling and messaging experience for our end user.”

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