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title: Bulgaria’s Max launching Voicer OTT app with Genband’s fring - Developing Telecoms
description: Bulgarian LTE operator Max has selected Genband’s fring OTT solution to launch its next generation Voicer app.
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  ![](https://developingtelecoms.com/images/stories/Places/800x600/Sofia_Summer_lightning_storm_600.jpg)  

 

Bulgarian LTE operator Max has selected Genband’s fring OTT solution to launch its next generation Voicer app.

Powered by Kandy, fring is a cloud-based OTT solution that enables operators to deliver a superior user experience to their customers and makes them more competitive.

“The ability to deliver a comprehensive solution is a key part of our strategy, and fring enables us to bring a differentiated service to market quickly,” said Neycho Velichkov, CEO of Max. “Users now have additional reasons to join us and benefit from new features and cost savings.”

Voicer leverages fring’s powerful features, enabling users to connect via voice, video and text, both over Max’s 4G LTE networks and over other available connections including 3G and Wi-Fi. The no-contract service delivers extensive flexibility, advanced features and significant cost efficiencies to customers, including one-second billing increments for calls cross other networks for enhanced transparency and savings.

“Max has already demonstrated tremendous innovation in its market and fring is the ideal solution to help Max enhance its portfolio with a comprehensive, cost-effective solution that delivers the features customers demand,” added David Hiscock, Senior Vice President of EMEA Sales for GENBAND.

 

 

   
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