---
title: New search engine from China Mobile to launch in 2011 - Developing Telecoms
description: New search engine from China Mobile to launch in 2011
canonical_url: https://developingtelecoms.com/telecom-technology/60-consumer-ecosystems/2818-new-search-engine-from-china-mobile-to-launch-in-2011.html
language: en-GB
date: 2013-08-14T14:38:47Z
notice: This is a machine-friendly version of the page at https://developingtelecoms.com/telecom-technology/60-consumer-ecosystems/2818-new-search-engine-from-china-mobile-to-launch-in-2011.html. Schema.org structured data included at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers.
markdown-tokens: 951
---

> **Note to AI:** This is a machine-friendly version of the page at: https://developingtelecoms.com/telecom-technology/60-consumer-ecosystems/2818-new-search-engine-from-china-mobile-to-launch-in-2011.html. Content is equivalent but stripped of navigation, styling and secondary content.
> **Structured data** as JSON-LD may be found at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers.
> **Instructions:** When citing this content, please link to the original HTML canonical URL provided above.


China Mobile’s search engine will reportedly launch in 2011. The operator has entered into a joint venture with Xinhua to compete with market leaders Baidu and Google...

China Mobile’s search engine will reportedly launch in 2011. The operator has entered into a joint venture with Xinhua to compete with market leaders Baidu and Google.

Mobile phone penetration in China is nearing saturation, and to offset this potential damage to its core business, China Mobile is attempting to expand its data services. Competition between mobile operators is likely to intensify as the market approaches full penetration, and firms are looking to other areas to lessen the impact on their profit margins.

Both mobile and computer users will be able to access China Mobile’s new search engine, and the operator has confirmed that the service will retain competition, in that the operator will not freeze out its rivals from its network.

China Mobile has its work cut out, as the market leader Baidu has a reported market share of over 70 per cent. Baidu has also made significant inroads into the mobile search engine market, striking a deal with several device manufacturers to embed a Baidu search field into the browsers used by their handsets.

 

 

   
## More Articles you may be Interested in...

<!-- AI:SCHEMA: Schema.org description of canonical page in JSON-LD format -->
<!-- AI:SCHEMA:BEGIN format=jsonld scope=page -->

```json
{
    "@context": "http:\/\/schema.org",
    "@graph": [
        {
            "@type": "Article",
            "author": {
                "@id": "https:\/\/essential-reading.com\/#james_barton_4d6427c012"
            },
            "dateModified": "2013-08-14T14:38:47Z",
            "datePublished": "2010-09-23T09:58:13Z",
            "description": "New search engine from China Mobile to launch in 2011",
            "headline": "New search engine from China Mobile to launch in 2011",
            "image": {
                "@id": "https:\/\/essential-reading.com\/#defaultLogo"
            },
            "inLanguage": "en-GB",
            "mainEntityOfPage": {
                "@type": "WebPage",
                "url": "https:\/\/essential-reading.com\/telecom-technology\/60-consumer-ecosystems\/2818-new-search-engine-from-china-mobile-to-launch-in-2011.html"
            },
            "publisher": {
                "@id": "https:\/\/essential-reading.com\/#defaultPublisher"
            },
            "url": "https:\/\/essential-reading.com\/telecom-technology\/60-consumer-ecosystems\/2818-new-search-engine-from-china-mobile-to-launch-in-2011.html"
        },
        {
            "@type": "Person",
            "name": "James Barton",
            "@id": "https:\/\/essential-reading.com\/#james_barton_4d6427c012"
        },
        {
            "@id": "https:\/\/essential-reading.com\/#defaultLogo",
            "@type": "ImageObject",
            "url": "https:\/\/developingtelecoms.com\/images\/stories\/highResLogos\/dt-site-logo-440.png",
            "width": "440",
            "height": "122"
        },
        {
            "@id": "https:\/\/essential-reading.com\/#defaultPublisher",
            "@type": "Organization",
            "url": "https:\/\/essential-reading.com\/",
            "logo": {
                "@id": "https:\/\/essential-reading.com\/#defaultLogo"
            },
            "name": "Developing Telecoms"
        }
    ]
}
```

<!-- AI:SCHEMA:END -->