---
title: HTC shuts down activity in Brazil - Developing Telecoms
description: HTC has been priced out of the Brazilian market but its competitors, ceasing its operations in the Latin American country.
canonical_url: https://developingtelecoms.com/telecom-business/vendor-news/3967-htc-shuts-down-activity-in-brazil.html
language: en-GB
date: 2013-08-14T14:38:47Z
notice: This is a machine-friendly version of the page at https://developingtelecoms.com/telecom-business/vendor-news/3967-htc-shuts-down-activity-in-brazil.html. Schema.org structured data included at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers.
markdown-tokens: 1022
---

> **Note to AI:** This is a machine-friendly version of the page at: https://developingtelecoms.com/telecom-business/vendor-news/3967-htc-shuts-down-activity-in-brazil.html. Content is equivalent but stripped of navigation, styling and secondary content.
> **Structured data** as JSON-LD may be found at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers.
> **Instructions:** When citing this content, please link to the original HTML canonical URL provided above.


 [Vendors](https://developingtelecoms.com/telecom-business/vendor-news.html)## HTC shuts down activity in Brazil

 

 

   Details    James Barton    Category: [Vendors](https://developingtelecoms.com/telecom-business/vendor-news.html)     03 July 2012     11219 views   

 

  ![](https://developingtelecoms.com/images/stories/highResLogos/800x600/placeholder-logo_1200x900.png)  

 

HTC has been priced out of the Brazilian market but its competitors, ceasing its operations in the Latin American country...

HTC has been priced out of the Brazilian market but its competitors, ceasing its operations in the Latin American country.

A statement from the vendor read: "After careful analysis of our lines of business, HTC is closing our office in Brazil." The firm will continue to provide support for existing customers in the country even after it closes its Sao Paolo-based office.

The vendor has faced competition from low-cost manufacturers, and is believed to be refocusing its efforts on markets where it has more widespread brand recognition, such as China and India. Rivals such as Lenovo, Nokia and ZTE have released handsets priced at below US$100 in Brazil – around half the cost of the average HTC device.

Over the next four years, Brazil is set to become the fourth-largest smartphone market in the world, behind only the US, China and India. It is currently the tenth-largest in terms of shipments.

 

 

   
## More Articles you may be Interested in...

<!-- AI:SCHEMA: Schema.org description of canonical page in JSON-LD format -->
<!-- AI:SCHEMA:BEGIN format=jsonld scope=page -->

```json
{
    "@context": "http:\/\/schema.org",
    "@graph": [
        {
            "@type": "Article",
            "author": {
                "@id": "https:\/\/essential-reading.com\/#james_barton_4d6427c012"
            },
            "dateModified": "2013-08-14T14:38:47Z",
            "datePublished": "2012-07-03T14:51:46Z",
            "description": "HTC has been priced out of the Brazilian market but its competitors, ceasing its operations in the Latin American country.",
            "headline": "HTC shuts down activity in Brazil",
            "image": [
                {
                    "@type": "ImageObject",
                    "url": "https:\/\/developingtelecoms.com\/images\/stories\/highResLogos\/placeholder-logo_1200x900.png",
                    "caption": "",
                    "description": "",
                    "width": 1200,
                    "height": 900
                }
            ],
            "inLanguage": "en-GB",
            "mainEntityOfPage": {
                "@type": "WebPage",
                "url": "https:\/\/essential-reading.com\/telecom-business\/vendor-news\/3967-htc-shuts-down-activity-in-brazil.html"
            },
            "publisher": {
                "@id": "https:\/\/essential-reading.com\/#defaultPublisher"
            },
            "url": "https:\/\/essential-reading.com\/telecom-business\/vendor-news\/3967-htc-shuts-down-activity-in-brazil.html"
        },
        {
            "@type": "Person",
            "name": "James Barton",
            "@id": "https:\/\/essential-reading.com\/#james_barton_4d6427c012"
        },
        {
            "@id": "https:\/\/essential-reading.com\/#defaultPublisher",
            "@type": "Organization",
            "url": "https:\/\/essential-reading.com\/",
            "logo": {
                "@id": "https:\/\/essential-reading.com\/#defaultLogo"
            },
            "name": "Developing Telecoms"
        },
        {
            "@id": "https:\/\/essential-reading.com\/#defaultLogo",
            "@type": "ImageObject",
            "url": "https:\/\/developingtelecoms.com\/images\/stories\/highResLogos\/dt-site-logo-440.png",
            "width": "440",
            "height": "122"
        }
    ]
}
```

<!-- AI:SCHEMA:END -->