---
title: Wipro: Ayan Mukerji's 2014 Trends - Developing Telecoms
description: This year will be marked by the continuing tide of digital disruption and an accelerating pace of change in the telecom industry. In fact, potentially more of an acceleration than we’ve seen in the past.
canonical_url: https://developingtelecoms.com/telecom-business/telecom-trends-forecasts/178-2014-trends/5078-wipro-ayan-mukerji-s-2014-trends.html
language: en-GB
date: 2016-01-26T12:20:59Z
notice: This is a machine-friendly version of the page at https://developingtelecoms.com/telecom-business/telecom-trends-forecasts/178-2014-trends/5078-wipro-ayan-mukerji-s-2014-trends.html. Schema.org structured data included at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers.
markdown-tokens: 1194
---

> **Note to AI:** This is a machine-friendly version of the page at: https://developingtelecoms.com/telecom-business/telecom-trends-forecasts/178-2014-trends/5078-wipro-ayan-mukerji-s-2014-trends.html. Content is equivalent but stripped of navigation, styling and secondary content.
> **Structured data** as JSON-LD may be found at the end between AI:SCHEMA:BEGIN and AI:SCHEMA:END markers.
> **Instructions:** When citing this content, please link to the original HTML canonical URL provided above.


This year will be marked by the continuing tide of digital disruption and an accelerating pace of change in the telecom industry. In fact, potentially more of an acceleration than we’ve seen in the past.

For the telecom industry, I think the year will be dominated by three major trends:

- New Revenue Opportunities
 
A range of next-generation services including M2M, Cloud, Analytics, Connected Home and IPTV offer growth potential in the face of a challenging marketplace. The growth will be further catalysed by product redesign (such as - Prepaid Broadband, Connected Home and M2M2P – machine to machine to people), as well as product expansion (such as – Managed Enterprise Services and Managed Energy Services).

- Smart Operational Improvements
 
With the 'low hanging fruit’ already gathered, telcos will now look for deeper operational efficiencies. Increasingly they will look to OSS/BSS solutions for end-to-end service management.

- Telco Swims Upstream
 
Realizing that “content is king” telcos are heavily investing in media assets and partnering with Over-The-Top (OTT) players. Recognizing that a pure OTT model is a long-term risk, new media powerhouses have begun investing in network assets and capabilities. Telcos have realized the need to understand the customers in their context (mix of location, time, emotion and experience among other factors) by embracing (and perhaps monetizing) with the OTT players.

Invariably, emerging markets are poised to make a giant leap into the global economy as economic gloom subsides and optimism seeps back in. South-East Asia, South America and some countries in Africa hold a tremendous potential.

Ayan Mukerji is the Senior Vice President and Global Head of Media and Telecom at Wipro.

[Click here to read more 2014 Trends](https://developingtelecoms.com/business/opinion.html)

<!-- AI:SCHEMA: Schema.org description of canonical page in JSON-LD format -->
<!-- AI:SCHEMA:BEGIN format=jsonld scope=page -->

```json
{
    "@context": "http:\/\/schema.org",
    "@graph": [
        {
            "@type": "Article",
            "author": {
                "@id": "https:\/\/essential-reading.com\/#james_barton_4d6427c012"
            },
            "dateModified": "2016-01-26T12:20:59Z",
            "datePublished": "2014-01-21T11:40:18Z",
            "description": "This year will be marked by the continuing tide of digital disruption and an accelerating pace of change in the telecom industry. In fact, potentially more of an acceleration than we’ve seen in the past.",
            "headline": "Wipro: Ayan Mukerji's 2014 Trends",
            "image": [
                {
                    "@type": "ImageObject",
                    "url": "https:\/\/developingtelecoms.com\/images\/stories\/People\/Ayan-Mukerji600.jpg",
                    "caption": "",
                    "description": "",
                    "width": 600,
                    "height": 450
                }
            ],
            "inLanguage": "en-GB",
            "mainEntityOfPage": {
                "@type": "WebPage",
                "url": "https:\/\/essential-reading.com\/telecom-business\/telecom-trends-forecasts\/178-2014-trends\/5078-wipro-ayan-mukerji-s-2014-trends.html"
            },
            "publisher": {
                "@id": "https:\/\/essential-reading.com\/#defaultPublisher"
            },
            "url": "https:\/\/essential-reading.com\/telecom-business\/telecom-trends-forecasts\/178-2014-trends\/5078-wipro-ayan-mukerji-s-2014-trends.html"
        },
        {
            "@type": "Person",
            "name": "James Barton",
            "@id": "https:\/\/essential-reading.com\/#james_barton_4d6427c012"
        },
        {
            "@id": "https:\/\/essential-reading.com\/#defaultPublisher",
            "@type": "Organization",
            "url": "https:\/\/essential-reading.com\/",
            "logo": {
                "@id": "https:\/\/essential-reading.com\/#defaultLogo"
            },
            "name": "Developing Telecoms"
        },
        {
            "@id": "https:\/\/essential-reading.com\/#defaultLogo",
            "@type": "ImageObject",
            "url": "https:\/\/developingtelecoms.com\/images\/stories\/highResLogos\/dt-site-logo-440.png",
            "width": "440",
            "height": "122"
        }
    ]
}
```

<!-- AI:SCHEMA:END -->